Why is Keith Richards Immortal?

While all of the stories of rock and roll excess are incredibly fascinating, make no mistake that at the end of the day, it’s the music Keith along with the Rolling Stones helped create which made him the force he is.  For over 50 years, the world has had the pleasure of taking in all of that incredible music, and long after he’s gone physically, he will continue to live on through the stellar catalog beloved by the masses.

So why is Keith Immortal? The answer is quite simple. He’s the epitome of “cool” & quite frankly he does not give a S#%@ what anyone thinks... and for that reason alone we love him. 

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